The food company Kellogg’s Company announced on Wednesday the purchase of the Pringles brand from Procter & Gamble, for $ 2,695 million.
The companies expect to complete the transaction in the summer of 2012, pending necessary regulatory approvals, the company said in a statement on its website.
Pringles is the second largest company in the world of savory snacks with $ 1,500 million in sales through more than 140 countries.
Kellogg's expansion began in the sector by acquiring more than a decade of Keebler, now reinforced with this new purchase, including other brands of snack like Cheez-It Cracker Special K and chips.
Source: www.capitalfinanciero.com
