By Lara Holmes

Nielsen released a report this week on how people devour their entertainment across television, online, mobile and social conduits.

Among the figures from Nielsen's U.S. media universe: Nearly one in three TV households – 35.9 million – owns four or more televisions, and TV still rules as the most popular entertainment device, with 290 million Americans and 114.7 households owning at least one.

The second most popular media devices are the DVD players with 253 million owners, followed by video game consoles (162 million); digital cable (145 million); DVR (129 million) and satellite access, with 95 million.

Traditional TV is also still the most popular way Americans watch video, with 288 million viewers compared with 143 million Internet viewers, 111 million time-shifted TV viewers (up 11% since the second quarter of 2010), and 30 million watching TV and video via mobile phones.

The top five mobile video channels are YouTube, Fox, ABC, Comedy Central and CBS, Nielsen says.

The summary also offers some metrics on how people view their streaming Netflix and Hulu: 89% of Hulu customers watched video directly from their computers, 20% watched via a computer linked to a TV, 8% watched using a game console, and 2% viewed Hulu through an Internet-connected TV.

Streaming Netflix was more popular on game systems with 50% watching, while 42% streamed directly on a computer, 14% on a computer connected to a TV and 6% on an Internet-connected TV.

Nielsen's researchers also found 211 million Americans are online; 85.9 million households have broadband; and 116 million users ages 13 and older access the Web through mobile devices.

And in the realm of social media consumption, 97% tapped into networks using a computer; 37% via mobile phone, and gaming consoles and iPads each checked in at 3% each.