By Eliane Portillo

Chief Executive of the Mexican Association of advertising agencies, Gustavo Ross Quaas, was satisfied with the work of the organization during 2011 and expectations for next year. He also sees a future of growth for advertising industry in Mexico.

According to Ross, Mexican advertising industry has great potential that lately has begun to leverage. Good talent, international clients and successful campaigns worldwide are some of the points that highlights the president of the Mexican Association of Advertising Agencies, who believes that this year has been very satisfactory and that 2012 will be surpassed.

This year we had a positive balance. We witnessed the culmination of media convergence. Finally broadcasters and telecommunications companies began to compete, providing broadband that allows online HDTV and mobile phones became the largest and complete communication devices, said Ross.