By Luisa Marquez

With the appointment of Gabriel Quadri on Wednesday as the New Alliance Party (PANAL in Spanish) candidate the quarter running the contend, from 30 March, for President of Mexico is configured.

The electoral ban decreed by the Federal Electoral Institute (IFE), from Thursday 16 February and for 44 days, will  serve Quadri to raise his strategy, structure their plan of government and define who will accompany him along the way.

Andres Manuel Lopez Obrador, the best known of all presidential participants (98% according to the latest survey of Mitofsky), began his primary campaign with two innovations: the approach to the business sector and a speech that opens all doors to the Loving Republic, a project whose guidelines are: honesty, justice and love.

Lopez Obrador's speech, less belligerent and more conciliatory than in the 2006 election, when he sought the presidency from Felipe Calderón Hinojosa, has earned him an advance of two points in the polls, from October 2011 to date, and placed behind the frontrunner Josefina Vazquez Mota, from PAN.

The Former Secretary of Education came out with flying colors and strengthened internally with the PAN campaign, despite the attacks of her opponents. She grew in notoriety (82%) and moved five points in the voting preferences at the expense of PRI Enrique Peña Nieto.

Peña Nieto, former governor of the State of Mexico, could not trace his seven-point drop in voter preferences, while maintaining a considerable advantage over Vazquez Mota (16 points) and AMLO (22 points). Quadri is not yet in the polls.