By Lara Holmes

The Dominican National Brewery launched its new product Brisa, the first non-alcoholic beer made in the Dominican Republic.

At present the product, the president of CND, Leon Franklin said was the initiative of meeting the objective to become a beverage company, serving the needs of consumers with high quality products and diversifying its brand portfolio.

 

Brisa is an excellent beer, whose attributes make it the ideal drink within a growing segment of consumers who demand a soft drink at a more affordable price. Like each of our brands, Brisa is the result of ongoing market research and studies that allow us to identify new opportunities and consumer categories, and so lead the public offerings that meet and even exceed, their expectations, said Leon.

 

He added that with the creation of Brisa, we contribute to the revitalization and development of the Dominican economy and strengthen our responsible consumption and this product is an alternative for those not wishing to drink alcohol for health issues, driving, among other reasons, said Franklin Leon.

In the first stage, Brisa will be available in supermarkets and convenience stores in presentations of transparent 12 ounce bottles at a suggested retail price of 45 pesos.

He said the Dominican National Brewery developed a broad platform to boost image of the brand growth, and thus further strengthen the leadership within the local market for beer.

He noted that his goal is the positioning of Brisa as the main option at the time to enjoy a drink without alcohol, and in turn as the leading brand in this category of beers.

Brisa's launch is part of the Dominican National Brewery commitment to innovation, and meeting the following consumer trends in the market, increased through new jobs and contributing to the development of production and the Dominican economy.

About this beer he says that it has a soft and delicious taste, Brisa is a product of excellent quality. We speak of a light-bodied beer, tempered by the soft and subtle bitterness of hops, which give the expected balance and freshness in a drink with great sensory profile, as would a beer. It comes in presentation of 12-ounce clear bottle at a suggested retail price of 45 pesos.